10 Coca-Cola ads, World War II; 1941-1945; Seabees & soldiers on R&R; war bonds

Description

10 Coca-Cola ads
World War II
This is a collection of ten full-page color magazine advertisements published during World War II, between 1941 and 1945. They each measure 6.75 x 10 inches in size. They all were published as the back cover of issues of
National Geographic
magazine, and are generally in good condition, with light scuffing or cover wear.
The artwork in all the ads are related to the military effort in the War, but mostly in a positive way, showing American soldiers in uniform smiling, or enjoying periods of rest and relaxation, away from the fighting. There are scenes of Seabees on the Admiralty Isles; cementing friendship with our Chinese allies over Cokes; playing chess in a recreation hut; playing a fiddle on a troop train headed home; a G.I. extending a bottle of Coke to a small girl in Italy; etc. One ad promotes the sale of War Bonds and Stamps.
Some of the text explains:
“Although war has changed and disrupted so many things in their lives, our fighting forces overseas are so often delighted to find in far-off places an old familiar friend . . . Coca-Cola . . . being bottled in Allied Nations all over the globe, just as it is at home.”
“When war correspondents say that Coca-Cola is the drink of our fighting men, you know there is a reason for it. . . . One tells how a Ranger, returned from Dieppe, asked for Coca-Cola in preference to anything. Another cables that the main event of the week for the doughboys at a desolate South Pacific outpost was 12 bottles of Coke.”
The accompanying ten photos show exactly what designs are included in this large group.
[gsp3157]
_gsrx_vers_1426 (GS 9.0.3 (1426))