Coca-Cola Route Driver Sales Binder (ca. 1950)

Description

This is a salesman manual to help them promote marketing. There are 10 tabbed sections. Since much of the manual deals with using coolers, both electric and ice, to market Coca-Cola most of the photos are of the coolers rather than the text.
The tabs  1) Profit  2) Stock  3)  Coolers  4) Coin  5) Electric  6) Ice  7) Refrigeration  8) Display  9) Advertising  10) Sales Aid
Binder cover shows some scratches and the metal part of the ring binder has some rust. The pages are all in good condition. A lot of interesting different coolers and marketing aids.
From the collection of Thom Thompson.